#OMG! PR Reminders from a Sorority Girl
Let me tell you about Horrible PR, “twitter stupid” and the latest headache for both the University of Maryland and Delta Gamma. “For… More »
View ArticleTV is still king in a crisis
Last week was terrible. I first learned of the bombings at the Boston Marathon from a tweet. The same is true for the… More »
View ArticleHow My Mexican Dad Crushed the Can in favor of Vino
Can Mexicans be converted from beer to wine consumers? As a kid growing up I remember my dad coming home from work with… More »
View ArticleGoogle Shopping Express in San Francisco – confessions of a beta tester...
In public relations, it is our job – or perhaps calling – to be observant arbiters of emerging processes, especially in the way… More »
View ArticleLessons as a First Year PR Professional
A little over a year ago, I was fresh off the boat (plane) from Ohio, bound and determined to make it as a… More »
View ArticleBreaking up with your cell phone
Happy hour with colleagues should be about weekend plans and stories recapping the past week, but all too often, chit-chatting can turn to dead silence in no time because everyone is on their smartphones.
View ArticleWhen it’s Time for Straight Talk
In a society where it is popular to give everyone a trophy, straight talk is not often welcomed nor appreciated.
View ArticleWord of Mouth Marketing – It’s Not Just Verbal Anymore
Word-of-mouth referrals are like solid gold to marketing and communications professionals.
View ArticleLuxury Wines Take Note: Social Media Activity Gains Among High Net Worth...
Four Seasons, Ritz-Carlton, Rolex, Cartier, Rolls-Royce, Bentley and Gulfstream are some of the world’s most recognizable luxury brands.
View ArticleCardinal Rules of Crisis Communication in the wake of the Paula Deen Today...
Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t defend the indefensible by deflecting blame.… More »
View ArticleDon’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as...
Even the most popular brands are susceptible to crumbling under the immense pressure of a crisis. The mass exodus of celebrity chef Paula… More »
View ArticleTwo Tongs Make a Right! Tips to Avoid a Summertime Grilling Fail
This Fourth of July, before you light up the grill, it is important to remember safe food practices and the often overlooked simple steps that can make a big difference in preventing a food safety slip.
View ArticleCrisis Planning for the Business of Summer Excursions and Group Travel
Ah, summer … time for vacation, camps, road trips and adventure in the great outdoors.
View Article#Content is King, and so is brevity. Can you define #PR in 140 characters?
How would you define PR in 140 characters or less?
View ArticleThe prescription for Latino health communications
There are more than 50 million Latinos in the U.S. now comprising 17 percent of the U.S. population.
View ArticlePandora’s box May Be Open For Spotify
Nearly all of us here at the office listen to music on Spotify throughout the day. A few of us are premium members, and those who aren’t, likely will be.
View ArticleS’more Consumer PR – Lesson in Glamping
Glamping. It’s a word that has been embraced with as much vigor this year as Robin Thicke’s “Blurred Lines.” While this trendy term may be jargon-jar worthy, the word represents a new breed of consumer...
View ArticleWhy Media Training Matters for Even the Most Seasoned Executive
For senior-level professionals tasked with the important role of company spokesperson, your job just got harder and media training is an important tool to ensure your spokesperson presents him/herself...
View ArticleWine PR insights from our resident wine expert
Brand building and brand loyalty are challenges most businesses face and this is especially true in the wine industry.
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